Lecture - 2 - April 1st

Lecture - 2 - April 1st - 1878-1958John B. WatsonWatson...

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Unformatted text preview: 1878-1958John B. WatsonWatson publishes Psychology as the Behaviorist Views itin 1913 in which he outlines the behaviorist position.Introspection was dropped, the contents of the mind were oflimits; instead, the concern was with understanding how observable events (stimuli)afect overt behaviors (responses), the iconic example being the work of Ivan Pavlov (who trained dogs to salivate to a bell). Interesting FactsHe had a highly publicized afair with his graduate student-assistant (whom he later married), and during his subsequent divorce he was forced to resign from Johns Hopkins University. He left academia at 42 and never returned; but went on to become a pioneer in advertising, ultimately earning several times the salary he had as an academic.He is credited with helping to popularize the cofee break through an ad campaign he did with Maxwell House Cofee.BehaviorismEARLY 20TH CENTURY PSYCHOLOGY1904-1990B.F. SkinnerEARLY 20TH CENTURY PSYCHOLOGYRadical BehaviorismA school of behaviorism developed by B.F. Skinner that focused on how environmental contingencies of reward and punishment shape behavior. The consequences of an act afect the probability of it occurring again.HumanismThe humanistic perspective developed as a third force in psychology (with behaviorism and the psychoanalytic perspective being the other two)that focused on the way healthy people strive for self-determination and self-realization.EARLY 20TH CENTURY PSYCHOLOGY1908-1970Abraham Maslow1902-1987Carl RogersCognitive PsychologyA number of individuals in the 1950s and 60s became disgruntled with the limitations of the stimulus-response psychology of behaviorism.The development of the computer provided a way of thinking about how information might be processed between stimulus (input)and response (output). THE COGNITIVE REVOLUTIONCognitive PsychologyA number of individuals in the 1950s and 60s became disgruntled with the limitations of the stimulus-response psychology of behaviorism.The development of the computer provided a way of thinking about how information might be processed between stimulus (input)and response (output). 1928-PresentUlric NeisserUlric Neisser publishes the Frst ocial textbook of Cognitive Psychologyin 1967, coins the term cognitive and provides a formal deFnition for this new approach. THE COGNITIVE REVOLUTIONCognitive Psychology1928-PresentUlric Neisser...the term cognition refers to all processes by which the sensory input is transformed, reduced, elaborated, stored, recovered, and used. It is concerned with these processes even when they operate in the absence of relevant stimulation, as in images and hallucinations......
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This note was uploaded on 10/11/2011 for the course PSYC 1 taught by Professor Stuartantsis during the Spring '08 term at UCSD.

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Lecture - 2 - April 1st - 1878-1958John B. WatsonWatson...

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