Lecture - 20 - May 20th

Lecture - 20 - May 20th - SOCIAL PSYCHOLOGY Chapter 16...

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Chapter 16 SOCIAL PSYCHOLOGY
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SOCIAL PSYCHOLOGY Social psychology is the scientifc study oF how people’s thoughts, Feelings and behaviors are in±uenced by the real or imagined presence oF others.
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ATTITUDES An attitude refers to the thoughts and feelings we hold towards particular objects, people or events.
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ATTITUDE DEVELOPMENT Three Sources for Our Attitudes Where do attitudes come from? 1. Cognitively - Based Attitudes These are attitudes based primarily on a person’s beliefs about the properties of some attitude object. I like this car because: 1 ) it gets good gas milage, 2 ) it has many safety features, 3 ) it has a kick - ass stereo system, 4 ) it’s is so fast! Danica Patrick
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Three Sources for Our Attitudes Where do attitudes come from? 2. A f ective - Based Attitudes These are attitudes based more on a person’s feelings towards the attitude object. I like this car because, um, because it makes me feel sexy. .. Danica Patrick ATTITUDE DEVELOPMENT
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Three Sources for Our Attitudes Where do attitudes come from? 2. A f ective - Based Attitudes These are attitudes based more on a person’s feelings and values than on their beliefs about the nature of an attitude object. May arise through some method of conditioning: Classical Conditioning Neutral stimulus ( onion breath ) Unconditioned Stimulus ( kissing girlfriend ) REALLY come to like onions ATTITUDE DEVELOPMENT
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Three Sources for Our Attitudes Where do attitudes come from? 2. A f ective - Based Attitudes These are attitudes based more on a person’s feelings and values than on their beliefs about the nature of an attitude object. May arise through some method of conditioning: Operant Conditioning Play with a child of another race Positive Reinforcement ( parent’s approval ) Positive attitude towards other race ATTITUDE DEVELOPMENT
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These are attitudes based on observations of how one behaves towards an attitude object. Three Sources for Our Attitudes Where do attitudes come from? 3. Behavior - Based Attitudes ( Self - Perception Theory ) Daryl J Bem ATTITUDE DEVELOPMENT
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These are attitudes based on observations of how one behaves towards an attitude object. Three Sources for Our Attitudes Where do attitudes come from? 3. Behavior - Based Attitudes Hey girlfriend, do you like to exercise? Uh yeah, like, I totally do! Uh, I guess I must; I’m always running or working out at the gym. ATTITUDE DEVELOPMENT
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Three Sources for Our Attitudes Where do attitudes come from? 3. Behavior - Based Attitudes Research shows that people are most likely to infer their attitudes from their behavior when: 1 ) Their initial attitude was weak to begin with ( e.g., not sure about liking exercise ) 2 ) When there is no other plausible explanation for their behavior ( e.g., if the girl exercises to lose weight, she is less likely to assume that she runs and works out because she ‘enjoys’ it ) . ATTITUDE DEVELOPMENT
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Lecture - 20 - May 20th - SOCIAL PSYCHOLOGY Chapter 16...

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