CGMS550 W11 Week 2 - E-Marketplaces

CGMS550 W11 Week 2 - E-Marketplaces - GCMS 550...

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GCMS 550 E-Marketplaces: Structures, Mechanisms, Economics, and Impacts
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2-2 Learning Objectives 1. Define e-marketplaces and list their components. 2. List the major types of e-marketplaces and describe their features. 3. Describe the various types of EC intermediaries and their roles. 4. Describe electronic catalogs, shopping carts, and search engines. 5. Describe the major types of auctions and list their characteristics.
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2-3 Learning Objectives 6. Discuss the benefits, limitations, and impacts of auctions. 7. Describe bartering and negotiating online. 8. Define m-commerce and explain its role as a market mechanism. 9. Discuss competition in the digital economy. 10.Describe the impact of e-marketplaces on organizations and industries.
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Finalize Groups
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Why E-Marketplaces?
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Group Activity § What is the focus Raffles Hotel’s E-Commerce strategy?
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What can we say about an e-Marketplace? § It is an online space that brings together buyers and sellers to communicate, collaborate, and do business transactions § The goal is to simplify the buying and selling process § Usually, extra services are provided
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2-8 Marketspace § A marketplace in which sellers and buyers exchange goods and services for money (or for other goods and services) but do so electronically.
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The overriding goals of e-marketplaces § Are to: 1. Increase revenue 2. Reduce costs
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Types of e-marketplaces
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2-11 Sell-side versus Buy-side E-Marketplaces
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Class question re: Raffles Hotel § What type of e-marketplace is hospitalitybox.com?
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What is done in an e-marketplace? § Buyers match up with sellers and vice versa § Business transactions are facilitated § Institutional marketplace infrastructure is provided
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Matching buyers and sellers § What products are being offered l Product features l Products aggregation § Buyers searching for sellers § Sellers searching for buyers § Price comparisons take place § Buyers find sales
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2-15 The buying process in an e- market
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The kinds of business transactions that take place in the E-Marketplace § Logistics l Delivery, shipment, etc § Settling of bills l Payments § Credit § Communications l Want ads, buyers request, etc
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The kinds of infrastructure that exists in the Marketplace § Rules and regulations § Applicable laws l Commercial codes l Contract law, etc § Market information l Competition l Government regulations
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Have a look at some examples of e-Marketplaces
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2-19 Who and what participates in the E- Marketplace
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2-20 E-Marketplace Components
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