CGMS550 W11 Week 3 - E-Tailing

CGMS550 W11 Week 3 - E-Tailing - Retailing in Electronic...

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3 Retailing in Electronic Commerce: Products and Services CGMS 550 B2B E-Commerce
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Class question § By a show of hands who has purchased something on the Internet over the past month?
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3-3 E-Tailing
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3-4 Today’s Lecture 1. Describe electronic retailing (e-tailing) and its characteristics. 2. Define and describe the primary e-tailing business models. 3. Describe some online services l Travel and tourism l Cyber-banking and online personal finance l e-grocers l Delivery of digital products and online entertainment 4. Identify the critical success factors and failure avoidance tactics for direct online marketing and e- tailing. 5. Describe re-intermediation, channel conflict, and personalization in e-tailing.
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Group Activity § Make a list of the top 8 things that you purchased online over the past year.
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Individual and Household Internet use in Canada 0 1 2 3 4 5 6 7 8 9 10 Statistics Canada
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Online activities of home Internet users in Canada 0 2 4 6 8 10 12
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What sells well on the Internet § Travel § Computer hardware and software § Consumer electronics § Office supplies § Sport and fitness goods § Books and music § Toys § Health and beauty § Entertainment § Apparel and clothing § Jewelry § Cars § Services § Pet supplies 3-8
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Class Question § What qualities general or characteristics do you look for in items that you purchase online?
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3-10 Characteristics of products that sell well online
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Group Activity § Draw a picture /diagram / schema of how a retailer might organize her online business. 11
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Porter’s value chain model Administration and Management: Electronic Scheduling and Messaging Systems  Human Resources: Workforce Planning Systems Technology: Computer-Aided Design Systems Procurement: Computerized Ordering Systems Inbound  logistics Operations Sales and  marketing Service Outbound  logistics Automated  warehousing  systems Computer  controlled  machining system Computerized  ordering system Equipment 
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CGMS550 W11 Week 3 - E-Tailing - Retailing in Electronic...

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