Effects of Quality Management on Domestic and Global Competition

Effects of Quality Management on Domestic and Global Competition

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Running head: EFFECTS OF QUALITY MANAGEMENT ON DOMESTIC AND 1 Effects of Quality Management on Domestic and Global Competition Robert Miley University of Phoenix Quality Management and Productivity MGT449 Leander Woods May 11, 2011
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EFFECTS OF QUALITY MANAGEMENT ON DOMESTIC AND 2 Effects of Quality Management on Domestic and Global Competition It is a given fact that Ford Motors is synonymous with the word ‘muscle car’. It is considered the quintessential American brand of automobile, and many car companies have patterned their models after the Ford. Big, brash and loud, and most, if not all, vehicles that Ford manufacture, are known gas guzzlers. However, things have changed in the automotive world, with the entry of fuel efficient, and practical Japanese cars, into the US. One particular Japanese car company, which has made a mark on foreign soil, is Honda Motors. Honda’s flagship brand is the well renowned Accord, which has earned accolades for its practicality, build quality and reliability. The brand has been holding fast, on the top rung of the hotly contested mid-sized sedan market, wherein the target consumers are urban professionals and small families. Ford has failed to grab hold of the limelight in this department, up until the arrival of the new Fusion, which is what the company calls an import fighter. With that said, we take a look at how the entry level trims of these two cars fare against each other, starting with the title holder, the Honda Accord. The base model, the Accord LX, has a 2.4L inline-4, which produces 177 horsepower at 6,500rpm, delivered by a 5-speed manual transmission gearbox. The thrifty engine has a fuel economy of 25 miles per gallon for city and highway driving combined. The suggested retail
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Effects of Quality Management on Domestic and Global Competition

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