week 5 ppt - RES/342 RES/342 Business Business Research and...

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RES/342 RES/342 Business Business Research and Research and Evaluation II Evaluation II Week 5 Week 5
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Today’s Agenda Brief Week 4 Review Ethics in Business research Time Series and Forecasting Make business decisions utilizing statistical and Make business decisions utilizing statistical and research outcomes research outcomes Course Summary
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Regression Analysis in Research Practical examples of regression analysis The relationship between sales and advertising dollars spent in an e-business The relationship between square footage at retail stores and sales The relationship between sales and the size of the sales force
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Ethics in Business Research
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Types of Ethical Violations Violating disclosure agreements Violating disclosure agreements Breaking confidentiality Breaking confidentiality Misrepresenting results Misrepresenting results Deceiving participants Deceiving participants Padded invoices Padded invoices Avoiding legal liability Avoiding legal liability Ethics are norms or standards of behavior that guide moral choices about our behavior and our relationships with others. The goal of ethics in research is to ensure that no one is harmed or suffers adverse consequences from research activities. For some researchers, ethical and legal norms are the same . Others feel that legal constraints are the minimum standard but not the ideal.
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Admits to competitive intelligence gathering Contracted BI firm took documents from Unilever trash receptacles Out-of-court settlement rumored (and reported) at $10million In April 2001, Procter and Gamble notified its competitor Unilever that more than 80 discarded documents detailing Unilever’s marketing plan for its hair care business had been collected by P&G information agents. Unilever sought financial restitution and restrictions on P&G’s marketing activities, but the two companies settled out of court.
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Ethical Treatment of Participants Explain study benefits Explain study benefits Explain participant rights and protections Explain participant rights and protections Obtain informed consent Obtain informed consent Research must be designed so that a participant does not suffer physical harm, discomfort, pain, embarrassment, or loss of privacy. When discussing benefits, the researcher should be careful not to overstate or understate the benefits. Informed consent means that the participant has given full consent to participation after receiving full disclosure of the procedures of the proposed study.
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Ethical Responsibilities Special guidelines apply to children! Informed consent means parental approval Besides providing informed consent, parents are often interviewed during the selection process to ensure that the child is mature enough and has the verbal and physical capabilities necessary.
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Deception Disguising non-research activities Camouflaging true research objectives
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Components of a Time-Series Secular Trend – general movement over
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This note was uploaded on 10/12/2011 for the course BUSINESS 317 taught by Professor Jackhandy during the Spring '11 term at University of Phoenix.

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week 5 ppt - RES/342 RES/342 Business Business Research and...

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