Feb_25_2010_Lecture_Outline - 24/02/201010:12:00

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24/02/2010 10:12:00     Persuaders need to understand culture to know how to identify with the  audience Persuaders have an interest in understanding people’s culture Persuaders have to use culture (words and images are tools of culture) to get  the message through Culture is used to describe the aesthetics of art, music, film, dance, etc. I. Intro to Culture  High culture o The culture of a certain class o Upper class = highly educated; well refined Pop culture o Culture for the masses Often created to be sold Subculture o Regional culture Mardi Gras in New Orleans II.  What is Culture?  “the totality of human products [which includes] knowledge, belief, art, morals,  law, custom, and any other capabilities and habits acquired by a human  being”  The essence of culture is the 
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This note was uploaded on 10/19/2011 for the course MC 2525 taught by Professor Song during the Fall '07 term at LSU.

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Feb_25_2010_Lecture_Outline - 24/02/201010:12:00

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