March_2_2010_Lecture_Outline - March2:CultureandPower

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March 2: Culture and Power “The control of ideas is considered a source of power. What people know, what they  believe in, and how they interpret the world have an important effect on their choices and  consequently their action.” – Joel Spring I. Models of Cultural Power Mainstream Culture Model –> assumes that there is a core set of beliefs/values  that are maintained and expected by the majority of people in society.  In this  model, you have a majority that generally believes the same thing, but actually  these beliefs originate from a very small subgroup (referent class). - Referent Class  o The small group that actually sets the standards/they are the  model group, and it is there beliefs/values get adopted by the  majority.  Today the referent class is more diverse-how these  people speak/dress/etc. is what sets the tone for the rest of  society. o Most people believe culture is relatively stable.  These small  groups don’t threaten people.  But others believe in this 2
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This note was uploaded on 10/19/2011 for the course MC 2525 taught by Professor Song during the Fall '07 term at LSU.

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March_2_2010_Lecture_Outline - March2:CultureandPower

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