Lecture1_Intro-Moodle

Lecture1_Intro-Moodle - 1 This course is fundamentally...

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Unformatted text preview: 1 This course is fundamentally about COMMUNICATION Lascaux, France Johannes Gutenberg Moveable type 1456 Gutenberg Bible Visual Communication Principle: “Form follows function” Louis Sullivan — Louis Sullivan Business Business Management Management Division Division Automation Automation Management Management Division Division Training, Training, Exercise & Exercise & Planning Planning Division Division P b P b S ARMY ARMY Research & Research & Analysis Analysis Division Division Technical Technical Writing & Writing & Design Design Division Division Public Public Affairs Affairs Division Division Software Software Management Management Division Division • Audience • Message • Medium 2 Graphic Design The art and craft of bringing organized structure to a group of diverse elements Principle 1 ‐ Proportion 3 Phi • “Divine” proportion / “Golden” ratio • Most aesthetically pleasing ratio • Approximately 1: 1.618 1 1 to 1:618 1 ALWAYS maintain correct proportion Good Bad ALWAYS maintain correct proportion Good Bad 4...
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This note was uploaded on 10/19/2011 for the course MC 2015 taught by Professor Dahmen during the Spring '08 term at LSU.

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Lecture1_Intro-Moodle - 1 This course is fundamentally...

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