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mc 3018 content analysis

mc 3018 content analysis - CONTENTANALYSIS CONTENTANALYSIS...

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CONTENT ANALYSIS MC3018 Foundations of Media Research
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CONTENT ANALYSIS Content analysis is a method of studying and analyzing communication in a systematic, objective, and quantitative manner for the purpose of measuring variables (Kerlinger). 2 MC3018 Foundations of Media Research
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CONTENT ANALYSIS MC3018 Foundations of Media Research 3 Modern use of content analysis begins in WWII. Recent Examples: Suicide notes Alcohol consumption patterns on prime-time TV TV violence compared to real life violence Children’s award-winning books Portrayal of the mentally ill on prime-time TV dramas Personal ads Coverage of BP oil disaster
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CONTENT ANALYSIS MC3018 Foundations of Media Research 4 A systematic procedure for examining the content of recorded information An efficient way to investigate the content of the media, including: advertisements newspaper articles television programs movies music videos websites, etc.
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ANALYSIS OF NEWS COVERAGE MC3018 Foundations of Media Research 5
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STEPS IN CONTENT ANALYSIS MC3018 Foundations of Media Research 6 1. Formulate the research question or hypothesis.
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