mc 3018 final

mc 3018 final - Final 18:51 Contentanalysis

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Final 18:51 Content analysis Methods of studying and analyzing communication in a systematic, objective, and  quantitative manner for the purpose of measuring variable (Kerlinger) Modern use of content analysis begins in WWII. Recent examples: Suicide notes Reason, overall theme (anger, regret, relief, fear), location, audience, blame (self, family,  peers, gov., employers), possessions  Alcohol consumption patterns on prime-time TV TV violence compared to real life violence Children’s awards-winning books Portrayal of the mentally ill on prime-time TV dramas
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mc 3018 final - Final 18:51 Contentanalysis

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