review elements

review elements - THEELEMENTSOFRESEARCH...

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THE ELEMENTS OF RESEARCH Copyright 2010 Margaret H. DeFleur
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Today’s Agenda Types of Research Basic vs Applied Quantitative vs Qualitative      Defining Variables Independent variable Dependent variable Intervening variable Control variable Discrete and continuous variables 2 MC3018 Foundations of Media
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BASIC VS APPLIED RESEARCH MC3018 Foundations of Media 3 I. Basic Research Overall goal: to advance knowledge ; to find underlying laws of behavior that apply broadly in a given field Another goal is to develop theory to explain or predict behavior of events Not usually conducted for the specific purpose of increasing profit May not have an immediate, practical application Usually conducted in universities, government, military, etc. Results usually made public after rigorous screening
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BASIC VS APPLIED RESEARCH MC3018 Foundations of Media 4 II. Applied Research Research that is conducted to solve practical problems Two major types of applied research: A.  Proprietary Research  (applied research conducted by or for someone  who will benefit financially from the findings): 1.  Research may be biased 2.  Results not usually made public 3.  Results and procedures not screened by peers B.  Non-proprietary Research
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QUANTITATIVE VS QUALITATIVE  RESEARCH MC3018 Foundations of Media 5 I. Quantitative Research Variables (characteristics of what you are studying) are measured in some  way The observations obtained (surveys, experiments, etc.) are transformed  into data by symbolizing them in numerical form Subjects are asked the same questions, or observed the same way The data are analyzed using statistical procedures Allows for great precision in reporting results Results may be generalized to the population from which the sample was  drawn
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review elements - THEELEMENTSOFRESEARCH...

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