This preview shows page 1. Sign up to view the full content.
Unformatted text preview: cultural idea or belief is directly transferred from one culture to another, it is not likely to be understood by the receiving culture. What you grow up with is what you understand, and understanding a foreign idea from across the globe will be like trying to read a language that you’ve never seen before. Another reason is because localization makes cultural hybridization more successful. A business that is successful in America may need to change certain parts of their company in order to cater to the needs of the people in a different country. All countries are different, and the people in these different countries have different beliefs and needs. A business that thrives in America could be of no importance to people of another country....
View Full Document
This note was uploaded on 10/19/2011 for the course ATH 175 taught by Professor Hargrove during the Fall '08 term at Miami University.
- Fall '08