Digital mar.docx - Name Nghiem Thi Huong Ly ID 11172925...

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Name: Nghiem Thi Huong Ly ID: 11172925 Class: EBBA-9B DIGITAL MARKETING ASSIGNMENT Question: Digital Marketing is the practice of promoting products and services using database-driven online distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner. Analyzing the timely, relevant, personal and cost-effective manner in Lazada's campaign. Answer: As the Internet grows in popularity, we have probably heard that there are numerous opportunities online, such as digital marketing, to help our business grown. Digital marketing is the key to helping our business grow online. Digital Marketing is the practice of promoting products and services using database-driven online distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner. When customers are tired of watching, listening, reading ads, let them play with ads. An advertising campaign of Lazada named "Shopping Revolution" held in November 2016 with the activity "La Zat Da" has become one of the most mentioned campaigns on social networks.

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