mid term test.pdf - Name Mak Hann Wen Student ID 0339938...

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Name: Mak Hann Wen Student ID: 0339938 Tutorial Section: Section 3 Questions 1: The Three-Stage Model of Service Consumption is a conceptual model that is used for understanding the consumer decision making process when dealing with service related decisions. Pedro, a student, is planning to enroll at a new fitness center for health purposes. In his quest to find a suitable fitness center, he realizes that there are many alternatives available for him. When it comes to evaluating alternatives amongst services, there are a few Service Attributes that may cause consumers to make better decisions. State the THREE (3) types of service attributes that are present when dealing with service alternatives. Please include examples. Answer: The Three-Stage Model of Service Consumption is a conceptual model that is used for understanding the consumer decision making process when dealing with service-related decisions. There are three stage could be found on the Three-Stage Model of Service Consumption, which are Pre-purchase Stage, Service Encounter Stage and Post-encounter Stage. As what the question mentioned, the evaluating alternatives process happen at the Pre- purchase Stage. There are a few Service Attributes that may cause consumers to make better decisions. Firstly, Quality of services. It was the most important attribute which differentiate different

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