New age supply chain - Emerging Challenges in New-Age Supply Chain Arun Sharma Div Manager-Supply Chain Appolo Tyres high level of process

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Emerging Challenges in New-Age Supply Chain Arun Sharma, Div. Manager-Supply Chain, Appolo Tyres C hanging Economic scenario in the developing markets like India when gives tremendous opportunity to leap through the growth opportunities for supply chain function, it puts forth new challenges and higher benchmarking also to cope with the changing trends. If the economy is growing at the fast double digit annual rate, the supply chain in the same environment has to grow much faster to catch the rate and balance out itself. As emerging markets open up, there is clear strategic need for Supply Chain to be close to these major opportunities and to face new challenges. The trend of urbanization creates a requirement to rethink the manufacturing and distribution Footprints for the big urban centers of demand. A market of tens of millions of consumers in a relatively concentrated area makes a strong case for close proximity manufacturing and flexible, smaller scale plants. The potential benefits include cost efficiency, a shorter logistics chain, and greater product freshness. To make it simple just take an example of an FMCG product – If the Ice cream market is growing at the rate of 15% annual growth rate, the supply chain of the same product cannot have leeway to grow with the same rate but to have much faster pace of change, as higher working standards and squeezing bottom line will not give equal level playing
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 10/13/2011 for the course LSCM 723 taught by Professor Dr.neerajanand during the Fall '11 term at University of Management and Technology.

Page1 / 2

New age supply chain - Emerging Challenges in New-Age Supply Chain Arun Sharma Div Manager-Supply Chain Appolo Tyres high level of process

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online