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New age supply chain - Emerging Challenges in New-Age...

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Emerging Challenges in New-Age Supply Chain Arun Sharma, Div. Manager-Supply Chain, Appolo Tyres C hanging Economic scenario in the developing markets like India when gives tremendous opportunity to leap through the growth opportunities for supply chain function, it puts forth new challenges and higher benchmarking also to cope with the changing trends. If the economy is growing at the fast double digit annual rate, the supply chain in the same environment has to grow much faster to catch the rate and balance out itself. As emerging markets open up, there is clear strategic need for Supply Chain to be close to these major opportunities and to face new challenges. The trend of urbanization creates a requirement to rethink the manufacturing and distribution Footprints for the big urban centers of demand. A market of tens of millions of consumers in a relatively concentrated area makes a strong case for close proximity manufacturing and flexible, smaller scale plants. The potential benefits include cost efficiency, a shorter logistics chain, and greater product freshness. To make it simple just take an example of an FMCG product – If the Ice cream market is growing at the rate of 15% annual growth rate, the supply chain of the same product cannot have leeway to grow with the same rate but to have much faster pace of change, as higher working standards and squeezing
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