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Chapter 14 Marketing Hospitality - Chapter 14 Marketing...

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Chapter 14 Marketing Hospitality NAME ___________________________________________________ DATE _____________________________________ 1. The "Four Ps of Marketing" are: a. product, planning, personality, and performance. b. people, places, psychology, and purchase. c. product, place, price, and promotion. d. promotion, placement, predominance, and professionalism. 2. Managers can raise or lower consumer demand through various strategies if demand for a product or service is: a. static. b. elastic. c. dynamic. d. inelastic. 3. Which of the following is not one of the six categories of promotional activities? 4. Good marketing plans are reviewed and sometimes revised on a(n) __________ basis. a. weekly b. quarterly c. annual d. bi-annual 5. The ability to be an effective salesperson: 6. Which of the following is not a characteristic of advertising?
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