Chapter 16 Franchising Is Big Business

Chapter 16 Franchising Is Big Business - Chapter 16...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Chapter 16 Franchising Is Big Business NAME ___________________________________________________ DATE _____________________________________ 1. The company that owns the trademark, products, and/or business format that is being franchised is known as the: a. franchise free agent/bestower (FFAB). b. originating agent. c. franchisee. d. franchisor. 2. There are two types of franchises: a. product and business format. b. trade-name and supplier-dealer. c. product and trade-name. d. full franchises and partial franchises. 3. Which of the following statements concerning business format franchises is true? a. They are characterized by a business relationship that includes the product, service, and trademark only. b. They involve a supplier-dealer arrangement. c. They represent the majority of total franchise sales in the United States. d. They involve an ongoing business relationship that involves the entire business concept. 4.
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 10/13/2011 for the course MGT 101 taught by Professor Karen during the Spring '11 term at Missouri State University-Springfield.

Page1 / 2

Chapter 16 Franchising Is Big Business - Chapter 16...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online