Chapter 9 An Introduction to the Meetings Industry

Chapter 9 An Introduction to the Meetings Industry -...

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Chapter 9 An Introduction to the Meetings Industry 1. The largest category in the corporate meetings market is: a. management meetings. b. regional meetings. c. training seminars. d. sales meetings. 2. Compared with association meetings, corporate meetings generally require __________ lead time. a. much less b. somewhat less c. about the same amount of d. even more 3. Which of the following is not one of the four kinds of trade shows? a. public or consumer shows b. educational shows c. professional or scientific exhibitions d. industrial shows 4. A “collection of exhibits specific to one or more closely allied or associated trades” describes which of the following? a. professional or technical meeting b. corporate training seminar c. wholesale and retail trade show d. convention and visitors bureau 5. Meeting groups account for approximately __________ percent of the business of hotels with more than 1,000 rooms. a.
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