1-GJ-Introduction

1-GJ-Introduction - Managerial Methods in Decision Making...

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Managerial Methods in Decision Making Under Uncertainty BA 3360 Professor Ganesh Janakiraman [ Statistics for Business]
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Agenda for Today’s Class Administrative Issues (Syllabus, About me …) Examples of situations where the contents of this course are applied Brief Outline of Topics in the Course
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Syllabus, Administrative Issues Instructor: About myself, Office Hours Teaching Assistant Required Text – None There is a recommended text. Course Website: elearning Assignments/Assessments, Powerpoint Slides, Required and optional readings, e-mails Assignments Multiple Choice questions (mostly) Excel exercises (very few) Due at 10 a.m. on the due-date submitted through e-learning Exams I, II and III: Sep. 27, Oct. 27, Dec. 6 [all in-class, open book] Grading Policy Name cards Note: Laptops are not allowed in class. Please turn off your cell phones (or keep them in silent mode).
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Examples (from Optional Readings) Predicting “identities” from “online life”: [Marketing and Information Systems] “The Big Read: On the Web's cutting edge, anonymity is in name only” [Wall Street Journal, August 2010] You may not know a company called [x+1] Inc., but it may well know a lot about you. From a single click on a web site, [x+1] correctly identified Carrie Isaac as a young Colorado Springs parent who lives on about $50,000 a year, shops at Wal- Mart and rents kids' videos. … Capital One Financial Corp. uses [x+1]'s calculations to instantly decide which credit cards to show first-time visitors to its website. … firms like [x+1] tap into vast databases of people's online behavior -- mainly gathered surreptitiously by tracking technologies that have become ubiquitous on websites across the Internet. They don't have people's names, but crossreference that data with records of home ownership, family income, marital status and favorite restaurants, among other things. Then, using statistical analysis , they start to make assumptions about the proclivities of individual Web surfers.”
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Examples (from Optional Readings)
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