2_Strategy

2_Strategy - 1-1 Introduction to Operations Management...

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Unformatted text preview: 1-1 Introduction to Operations Management CHAPTER 2 Competitiveness, Strategy, and Productivity 1-2 Introduction to Operations Management How effectively an organization meets the wants and needs of customers relative to others that offer similar goods or services Competitiveness Competitiveness Through marketing? Identifying consumer wants & needs Pricing Advertising & promotion 1-3 Introduction to Operations Management Compete Using Operations Compete Using Operations 1. Product & service design 2. Cost 3. Location 4. Quality 5. Quick response 6. Flexibility 7. Inventory management 8. Supply chain management 9. Service 10. Managers & workers 1-4 Introduction to Operations Management 8 Reasons Why Some Organizations Fail 8 Reasons Why Some Organizations Fail Too much emphasis on short-term financial performance Failing to take advantage of strengths & opportunities Failing to recognize competitive threats Too much emphasis in product & service design, not enough on improvement Neglecting investments in capital & human resources Failing to establish good internal communications Failing to consider customer wants & needs Neglecting operations strategy 1-5 Introduction to Operations Management Mission/Strategy/Tactics Mission/Strategy/Tactics Strategy Strategy Tactics Tactics Mission Mission Reason for the existence of the organization Mission Statement Goals: detail and scope of the mission 1-6 Introduction to Operations Management Mission/Strategy/Tactics Mission/Strategy/Tactics Strategy Strategy Tactics Tactics Mission Mission Plans for achieving organizational goals Organizational & Functional FOCUS 1-7 Introduction to Operations Management Mission/Strategy/Tactics Mission/Strategy/Tactics Strategy Strategy Tactics Tactics Mission Mission Methods/actions taken to accomplish strategies How To Guidance for operations 1-8 Introduction to Operations Management Strategy Example Strategy Example Rita is a high school student. She would like to have a career in business, have a good job, and earn enough income to live comfortably Mission : Goal: Strategy: Tactics: Operations: Live a good life Successful career, good income Obtain a college education Select a college and a major Register, buy books, take courses, study, graduate, get job 1-9 Introduction to Operations Management Examples of Strategies Examples of Strategies Low cost Scale-based strategies Specialization Flexible operations High quality Service 1-10 Introduction to Operations Management Distinctive Competencies Distinctive Competencies Special attributes or abilities that give an organization a competitive edge Price Quality Time Flexibility Service Location Examples?...
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This note was uploaded on 10/13/2011 for the course ECO 1 taught by Professor Karlhagan during the Spring '11 term at UABC MX.

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2_Strategy - 1-1 Introduction to Operations Management...

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