2_Strategy

2_Strategy - 1-1 Introduction to Operations Management...

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Unformatted text preview: 1-1 Introduction to Operations Management CHAPTER 2 Competitiveness, Strategy, and Productivity 1-2 Introduction to Operations Management How effectively an organization meets the wants and needs of customers relative to others that offer similar goods or services Competitiveness Competitiveness Through marketing? • Identifying consumer wants & needs • Pricing • Advertising & promotion 1-3 Introduction to Operations Management Compete Using Operations Compete Using Operations 1. Product & service design 2. Cost 3. Location 4. Quality 5. Quick response 6. Flexibility 7. Inventory management 8. Supply chain management 9. Service 10. Managers & workers 1-4 Introduction to Operations Management 8 Reasons Why Some Organizations Fail 8 Reasons Why Some Organizations Fail • Too much emphasis on short-term financial performance • Failing to take advantage of strengths & opportunities • Failing to recognize competitive threats • Too much emphasis in product & service design, not enough on improvement • Neglecting investments in capital & human resources • Failing to establish good internal communications • Failing to consider customer wants & needs • Neglecting operations strategy 1-5 Introduction to Operations Management Mission/Strategy/Tactics Mission/Strategy/Tactics Strategy Strategy Tactics Tactics Mission Mission Reason for the existence of the organization Mission Statement Goals: detail and scope of the mission 1-6 Introduction to Operations Management Mission/Strategy/Tactics Mission/Strategy/Tactics Strategy Strategy Tactics Tactics Mission Mission Plans for achieving organizational goals Organizational & Functional FOCUS 1-7 Introduction to Operations Management Mission/Strategy/Tactics Mission/Strategy/Tactics Strategy Strategy Tactics Tactics Mission Mission Methods/actions taken to accomplish strategies “How To” Guidance for operations 1-8 Introduction to Operations Management Strategy Example Strategy Example Rita is a high school student. She would like to have a career in business, have a good job, and earn enough income to live comfortably Mission : Goal: Strategy: Tactics: Operations: Live a good life Successful career, good income Obtain a college education Select a college and a major Register, buy books, take courses, study, graduate, get job 1-9 Introduction to Operations Management Examples of Strategies Examples of Strategies • Low cost • Scale-based strategies • Specialization • Flexible operations • High quality • Service 1-10 Introduction to Operations Management Distinctive Competencies Distinctive Competencies Special attributes or abilities that give an organization a competitive edge • Price • Quality • Time • Flexibility • Service • Location Examples?...
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2_Strategy - 1-1 Introduction to Operations Management...

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