ESA_EF_2011 - 2011 SALES, DEMOGRAPHIC AND USAGE DATA...

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[ iii ] 2011 SALES, DEMOGRAPHIC AND USAGE DATA ESSENTIAL FACTS ABOUT THE COMPUTER AND VIDEO GAME INDUSTRY
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“ It is critical that we support economic sectors that create jobs, develop innovative technologies and keep America competitive in the global marketplace. The video game industry is one of those important, high-tech economic drivers. Our industry generates over $25 billion in annual revenue, and directly and indirectly employs more than 120,000 people with an average salary for direct employees of $90,000.” — Michael D. Gallagher, president and CEO, Entertainment Software Association
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[ 1 ] WHO IS PLAYING 2 Who Plays Computer and Video Games? 3 Who Buys Computer and Video Games? 4 How Long Have Gamers Been Playing? AT PLAY 4 Who Plays Games Online? 4 What Type of Online Game is Played Most Often? 4 How Many Gamers Play on a Phone or Handheld Device? 5 Parents and Games 6 Do Parents Control What Their Kids Play? 7 Top Reasons Parents Play With Their Kids 8 What Were the Top-Selling Game Genres in 2010? 8 2010 Computer and Video Game Sales by Rating 9 What Were the Top-Selling Games of 2010? THE BOTTOM LINE 10 Sales Information 11 Total Consumer Spend on Games Industry 2010 WHO WE ARE 12 About the ESA 12 ESA Members OTHER RESOURCES 13 ESA Partners WHAT’S INSIDE The 2011 Essential Facts About the Computer and Video Game Industry was released by the Entertainment Software Association (ESA) at E3 2011. The annual research was conducted by Ipsos MediaCT for the ESA. The study is the most in-depth and targeted survey of its kind, gathering data from almost 1,200 nationally representative households that have been identified as owning either or both a video game console or a personal computer used to run entertainment software.
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[ 2 ] WHO IS PLAYING G A M E R D E M O G R A P H I C S WHO PLAYS COMPUTER AND VIDEO GAMES? 72% of American households play computer or video games The average game player age is: 37 In 2011, 29% of gamers were over the age of 50 18% 29% 53% 18% under 18 years 53% 18-49 years 29% 50+ years AGE of Game Players Being immersed in a video game, and having your brain stimulated, can encourage creative solutions and adaptations. These beneficial ideas and thoughts can then be applied to real life situations. The results can be surprisingly positive for individuals, communities, and society as a whole.” —Allen S. Weiss, M.D., president and CEO, NCH Healthcare System
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[ 3 ] WHO IS PLAYING G A M E R D E M O G R A P H I C S 33% of gamers say that playing computer or video games is their favorite entertainment activity WHO BUYS COMPUTER AND VIDEO GAMES? The average age of the most frequent game purchaser is: 41 Some of the top reasons why gamers purchase a computer or video game: quality of game graphics, an interesting storyline, a sequel to a favorite game, word of mouth Of the most frequent game purchasers, 52% are male and 48% are female 58% male 42% female GENDER of Game Players 42% 58% Women age 18 or older represent a significantly greater portion of the game-playing population (37%) than boys age 17 or younger (13%) There are games now for pretty much every age, every demographic.”
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This note was uploaded on 10/12/2011 for the course ECON 101 taught by Professor Mikson during the Spring '08 term at Aarhus Universitet.

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ESA_EF_2011 - 2011 SALES, DEMOGRAPHIC AND USAGE DATA...

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