BU398 Case Attack Sheet Oliver Davis

BU398 Case Attack Sheet Oliver Davis - PRELIMINARY ANALYSIS...

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P RELIMINARY ANALYSIS Who: (names and positions) Oliver Davis, founder and owner of Green Meadows, his father who helps part time and Bob his most senior employee/advisor along with his 7 loyal employees and over 120 client contracts. What: (issues) Long term (>5 years) plan for growth. Keep the company profitable and have Oliver in control Why: Great family business that has the opportunity to diversify its business in the declining lawn care market When: (decision due) No rush, but it keeps Oliver up at night thinking about new ideas to grow the business How: (what will you concentrate on?) Expand on the idea of a family business! Fathers belief system instilled in Oliver of a good work ethic, being nice and good customer service. Go into the snow shoveling business F ULL ANALYSIS 1. Size-up a. Performance – Green Meadows is doing very well with their lawn care and interlocking driveway business by going beyond customer expectations and hard work.
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