APP1MontesdeOcaA - Case Study: International Business...

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Case Study: International Business Strategy Instructor: Dr. Verl Anderson Student: Alan Fernando Montes de Oca Noriega Toluca, Estado de México at August 1st, 2011.
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Application: Estimating Value Chain Costs for Recording and Distributing Music CDs Through Traditional Music Retailers 1. Does the growing popularity of downloading music from the Internet give rise to a new music industry value chain that differs considerably from the traditional value chain? Explain why or why not. I think that downloading music can has two effects in he music industry. Now days, everybody can down load music from internet by free. This is not good for the industry but assuming that in the future the industry will be able to control of the internet commerce. Download of music would be very advantageous. Personally I haven’t bought a CD in many years just for the fact that there are usually only a few songs that are any good on the whole disc. Having the ability to purchase just the songs you want over paying the full price of the CD I think has consumers leaning more
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APP1MontesdeOcaA - Case Study: International Business...

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