PPFinalMontes de OcaA - MULA BAR Alan Fernando Motnes de...

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MULA BAR Alan Fernando Motnes de Oca Noriega MGMT 4141V – International Marketing Walden University Professor: Dr. Eileen Wibbeke 16-08-2009
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TABLE OF CONTENTS MULA BAR ......................................................................................................................... 3 Introduction .......................................................................................................... 3 Market Analysis ................................................................................................... 3 Domestic Market Opportunities .......................................................................... 3 Foreign/Global Market Opportunities ................................................................. 4 Business Environment Considerations ................................................................ 4 Consumer Buying Patterns .................................................................................. 4 Porter’s Five Forces Model ................................................................................. 5 The threat of substitute products .................................................................. 5 The threat of the entry of new competitors .................................................. 5 The intensity of competitive rivalry ............................................................. 5 The bargaining power of customers ............................................................. 6 The bargaining power of suppliers ............................................................. 6 Competitive SWOT Analysis .............................................................................. 7 REFERENCES .................................................................................................................... 8 2
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MULA BAR Introduction “Mula Bar” is a restaurant bar, focus to family or friends. I want to create a peculiar place where the people feel comfortable and fun. A please in which you can see all Mexican culture in its walls. It is important that the place offer dishes for all the country. Location.- It will be a restaurant bar. Its name will be “La Mula” and will be in Toluca City. Mission.- It will be an enterprise focus in young people and tourists. It will offer entertainment to its customers and give a good service and take are of our image. Vision.- To be a food and drinks market leader, as well as of amusement. Worrying
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This note was uploaded on 10/15/2011 for the course ECONOMIA 101 taught by Professor Guadalupe during the Spring '11 term at Universidad del Valle de México.

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PPFinalMontes de OcaA - MULA BAR Alan Fernando Motnes de...

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