PPFinalMontes de OcaA - MULA BAR Alan Fernando Motnes de...

Info icon This preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon
MULA BAR Alan Fernando Motnes de Oca Noriega MGMT 4141V – International Marketing Walden University Professor: Dr. Eileen Wibbeke 16-08-2009
Image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
TABLE OF CONTENTS MULA BAR ......................................................................................................................... 3 Introduction .......................................................................................................... 3 Market Analysis ................................................................................................... 3 Domestic Market Opportunities .......................................................................... 3 Foreign/Global Market Opportunities ................................................................. 4 Business Environment Considerations ................................................................ 4 Consumer Buying Patterns .................................................................................. 4 Porter’s Five Forces Model ................................................................................. 5 The threat of substitute products .................................................................. 5 The threat of the entry of new competitors .................................................. 5 The intensity of competitive rivalry ............................................................. 5 The bargaining power of customers ............................................................. 6 The bargaining power of suppliers ............................................................. 6 Competitive SWOT Analysis .............................................................................. 7 REFERENCES .................................................................................................................... 8 2
Image of page 2
MULA BAR Introduction “Mula Bar” is a restaurant bar, focus to family or friends. I want to create a peculiar place where the people feel comfortable and fun. A please in which you can see all Mexican culture in its walls. It is important that the place offer dishes for all the country. Location.- It will be a restaurant bar. Its name will be “La Mula” and will be in Toluca City. Mission.- It will be an enterprise focus in young people and tourists. It will offer entertainment to its customers and give a good service and take are of our image. Vision.- To be a food and drinks market leader, as well as of amusement. Worrying for the environment and society. Values: Learning.- Empowers individuals and organizations to make wise choices, solve problems and break new ground. Effort.- It is an exertion of strength or power, whether physical or mental, in performing an act or aiming at an object. To achieve our goals we will need total dedication. Confidence.- We need confidence in the service that will be offer. Honesty.- We believe that it is an essential value to be success. Respect.- We need to be respectful with our customers. Passion. -This value help to achieve the organizations goals. Market Analysis Domestic Market Opportunities There are several opportunities: The economic growing of Toluca and Metepec in the last years. The customers look for new and original places.
Image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 4
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern