PPFinalMontes de OcaA - Mula Bar Alan Fernando Montes de...

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“Mula Bar” Alan Fernando Montes de Oca Noriega MGMT 4140V – Marketing Management Walden University Professor: Mr. Marc Lyncheski 25-April-2009
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TABLE OF CONTENTS MULA BAR ......................................................................................................................... 3 Introduction .......................................................................................................... 3 Market Analysis ................................................................................................... 4 Introduction .......................................................................................................... 4 Domestic Market Opportunities ........................................................................... 5 Foreign/Global Market Opportunities .................................................................. 5 Business Environment Considerations ................................................................ 5 Business Life Cycle ............................................................................................. 6 2
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MULA BAR Introduction “Mula Bar” is a restaurant bar, focus to family or fiends ambient. I want to create a peculiar place where the people feel comfortable and fun. Aplece in which you can see all Mexican culture in its walls. It is important that the place offer dishes for all the country. Location.- It will be a restaurant bar. Its name will be “La Mula” and will be in Toluca City. Mission.- It will be an enterprise focus in young people and tourists. It will offer entertainment to its customers and give a good service and take are of our image. Vision.- To be a food and drinks market leader, as well as of amusement. Worrying for the environment and society. Values:
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This note was uploaded on 10/15/2011 for the course ECONOMIA 101 taught by Professor Guadalupe during the Spring '11 term at Universidad del Valle de México.

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PPFinalMontes de OcaA - Mula Bar Alan Fernando Montes de...

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