Universidad del Valle de MéxicoAlan Fernando Montes de Oca“Better Coverage” (State Farm)State Farm Insure Company, as its name says, is a insure company. State Farm has been in the market since 1922. State Farm insures more cars than any other insurer in North America. It is the leading U.S. home insurer. More than 17,000 agents and 68,000 employees serve over 75 million policies in the United States and Canada. State Farm is the largest insure company in North America. In 2006 State Farm started an important marketing strategy, with the objective of attract youth customers. Due to the fact that a research revealed that State Farm were considered a brand for an older customers. I think that an important aspect of the this company that incite it to do this marketing campaign was its vision. This is the State Farm’s vision:“Our vision for the future is to be the customer's first and best choice in the products and services we provide. We will continue to be the leader in the insurance industry and we will become a leader in the financial services arena. Our
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