ch06 - CHAPTER 6 E-Business and E-Commerce CHAPTER OUTLINE...

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CHAPTER 6 E-Business and E-Commerce
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CHAPTER OUTLINE 6.2 Business-to-Consumer (B2C) E- Commerce 6.3 Business-to-Business (B2B) E-Commerce 6.4 Electronic Payments 6.5 Ethical and Legal Issues in E-Business
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LEARNING OBJECTIVES Describe electronic commerce, including its scope, benefits, limitations, and types. Distinguish between pure and partial electronic commerce. Understand the basics of how online auctions work.
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LEARNING OBJECTIVES (continued) Differentiate among business-to-consumer, business-to-business, consumer-to- consumer, business-to-employee and government-to-citizen electronic commerce. Describe the major e-commerce support services, specifically payments and logistics. Discuss some ethical and legal issues relating to e-commerce.
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Chapter Opening Case
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Starbucks Pledge5
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6.1 Overview Electronic Commerce (E-Commerce, EC) E-Business
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Overview (continued) Pure versus Partial Electronic Commerce depends on the degree of digitization involved. Brick-and-mortar organizations Virtual organizations Click-and-mortar organizations
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Bricks and Mortar, Partial EC, and Pure EC Buy books at university bookstore: bricks and mortar Order physical book from Amazon: partial EC Order and download book from Amazon: pure EC
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Zappos and Twitter (IT’s About Business 6.1)
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Types of E-Commerce Business-to-Consumer (B2C) Business-to-Business (B2B) Consumer-to-Consumer (C2C) Business-to-Employee (B2E) E-Government Mobile Commerce (m-commerce)
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B2B and B2C Electronic Commerce
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E-Commerce Business Models Online direct marketing Electronic tendering system Name-your-own-price Find-the-best-price
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E-Commerce Business Models (continued) Affiliate marketing Note the Sony logo at the top of this Web page www.howstuffworks.com
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E-Commerce Business Models (continued) Viral marketing Group purchasing Online auctions
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E-Commerce Business Models (continued) Product customization Deep discounters Membership
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E-Commerce Business Models (continued) Bartering online
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This note was uploaded on 10/15/2011 for the course M I S 204 taught by Professor Yvonnegreewood during the Fall '07 term at Penn State.

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ch06 - CHAPTER 6 E-Business and E-Commerce CHAPTER OUTLINE...

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