2.10.11 Social Movements_class notes(1)

2.10.11 Social Movements_class notes(1) - But theres a...

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Professor Joanna Kempner Social Movements as Claimsmakers Sociological Analysis of Social Problems
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Overview Framing Opportunity Structures Resource Mobilization & Ownership
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What is “framing”? Framing is a process of defining a problem in such a way as to encourage certain interpretations and to discourage others.
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Framing Bridging – those who hold similar frames Amplification – call upon values/beliefs that are held by many Extension – extend frame to include conditions that resonate with broader audience Transformation – ask audience to reject their worldview and adopt another
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Opportunity Structures Cultural opportunities Natural disaster; terror attack; economic recession– these are chances for activists to gain attention Political opportunities Administrative shifts; larger cultural/political shifts
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Tactics Social movements have to develop new and compelling ways to attract attention
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Unformatted text preview: But theres a dynamic interaction between social movements and the powers-that-be Tactical innovation is quelled with tactical adaptation -- neutralizes innovation Protests Tear Gas Free Speech Zones Hunger strikes & Force Feeding Innovation and Adaptation during the Civil Rights Movement 1960: Greensboro, NC sit-in was highly successful Innovation and Adaptation during the Civil Rights Movement 1960: Greensboro, NC sit-in was highly successful But tactic was short-lived, as store owners adapted to tactic Mass arrests, anti-trespassing ordinances, establishment of biracial negotiating bodies to contain or routinize the conflict. Civil rights movement slowed down until Freedom Rides Resource Mobilization Fundraising Organizing Phone-banking Lobbying Connecting insiders and outsiders...
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2.10.11 Social Movements_class notes(1) - But theres a...

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