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Unformatted text preview: Blue Mountains bottling facility may require physical expansion when sales eventually exceed capacity. Opportunities Blue Mountain should look at adding to its current product line. Blue Mountain needs to expand into new geographical markets. Blue Mountain needs to reach out to new demographics. Growth could happen with expansion or acquisition. Utilizing the Internet for additional sales. Threats Potential aggressive competition from a large market. Limited exposure outside regional market. Contamination of their spring. Lower priced larger suppliers already in market....
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- Spring '10