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Unformatted text preview: • Blue Mountain’s bottling facility may require physical expansion when sales eventually exceed capacity. Opportunities • Blue Mountain should look at adding to its current product line. • Blue Mountain needs to expand into new geographical markets. • Blue Mountain needs to reach out to new demographics. • Growth could happen with expansion or acquisition. • Utilizing the Internet for additional sales. Threats • Potential aggressive competition from a large market. • Limited exposure outside regional market. • Contamination of their spring. • Lower priced larger suppliers already in market....
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- Spring '10
- Marketing, Blue Mountain, Blue Mountain Spring Water