Unformatted text preview: great brand-name merchandise from electronics to houseware items. They have also offered some unique benefits for people traveling by air to their hotel and staying over a weekend, by offering up to $100.00 toward your baggage fees. The company has implemented a customer satisfaction survey for all their guests. As a result Holiday Inn is updating and refreshing their hotels to meet the changing needs of their customers. (HolidayInn.com) I would recommend that management continues to survey customers and offer incentives to complete surveys. They could offer points for future stays or coupons for their travel affiliates. References Kurtz, D. L. (2011). Contemporary Marketing. Mason: South-Western Cengage Learning. Retrieved on Aug. 27, 2010 from http://www.holidayinn.com...
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- Spring '10
- Marketing, Stay, Holiday Inn, Holiday Inn Hotel, Holiday Inn chain