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Unformatted text preview: Three Year Marketing PlanBlue Mountain Spring Water, Inc. Executive Summary Blue Mountain Spring Waters three-year marketing plan has been created by its owners to secure additional funding for growth and to inform employees of the companys current status and future direction. Since our launch five years ago, Blue Mountain has experienced excellent revenue growth and increased market penetration. However, expansion outside our regional market is vital to Blue Mountains future success. NOTE : Complete as Final Project Step 8 As described in appendix B of the textbook, the executive summary although it appears early in the planis typically written last, after the details of the marketing plans sections have been completed. After you have completed your marketing plans details, complete the Executive Summary as it pertains to your marketing plan. Executive Summary MP- 1 INSTRUCTIONS Throughout the semester you will complete incrementally segments of a final project that you must submit at the end of the course: a marketing plan. Your marketing plan will feature Blue Mountain Spring Water, Inc. Information about Blue Mountain is contained in this document, which you should use as a guide for completing your assignments and as a template for assembling your finished marketing plan at the end of the semester. When it comes time at the end of the semester to submit your marketing plan, download and use this document as a template for your work. Follow the notes and instructions provided when completing your work. Company Description Located in the western Pennsylvania mountain region, Blue Mountain Spring Water was founded five years ago by entrepreneurs Sam Chambers and Brad Phillips. Chambers earned an undergraduate marketing degree and worked several years in the carbonated soft drinks (CSD) industry for a producer of all-natural, flavored iced teas. Phillips earned an undergraduate degree in chemistry and worked for companies in the bottling and recycling industries. Phillips had an opportunity to assume ownership of his familys 20 acre farm (known as Blue Mountain Farm), which contains a protected natural spring with an unlimited supply of spring water. Phillips and Chambers, life-long friends, agreed to pool their experience, constructed a bottling facility on the farm and founded Blue Mountain Spring Water, Inc. Chambers and Phillips incorporated the technologies of micron filtration, ozonation and the application of ultraviolet light in the bottling process. Thus, no residue, taste or odor is left in the bottles. This pristine bottling process and the unique blend of minerals from the natural spring determine the clean, fresh taste of Blue Mountain...
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- Spring '10