MKT301DQ4 - Choose a nationally recognized franchise (e.g.,...

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Choose a nationally recognized franchise (e.g., Subway, Curves, 7-Eleven, Quizno's, REMAX, Choice Hotels International, and Dunkin' Donuts), and visit that company's Web site to learn about its contractual marketing system, as well as information about its products, logistics, supply-chain management, and physical distribution system. Dunkin’ Donuts was first opened in 1950 in Quincy, Massachusetts. In 1955 it started to franchise its stores. At the end of 2009, there were 9,186 Dunkin' Donuts stores worldwide, including 6,566 franchised restaurants in 35 United States and 2,620 international shops in 30 countries. Dunkin' Donuts is a leader in the quick service restaurant industry. They have vast support network and franchising experience. Dunkin' Brands, the parent company of Dunkin’ Donuts and Baskin Robbins has more than 1,100 corporate employees to support their franchise systems worldwide Dunkin Donuts uses local, national and international advertising to promote its products for its
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This note was uploaded on 10/16/2011 for the course MARKETING 301 taught by Professor ?? during the Spring '10 term at Thomas Edison State.

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MKT301DQ4 - Choose a nationally recognized franchise (e.g.,...

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