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Unformatted text preview: competitors products. So you must look at comparative advertising with a cynical eye. I do not favor or oppose comparative advertising, since it can provide some very comical commercials. What guidelines would you recommend to minimize comparative ads that may be misleading or overly aggressive? I feel that additional guidelines are not needed. There are laws that currently protect the public from deceptive advertising. Comparative Advertising should not need to be singled out from other types of advertising....
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This note was uploaded on 10/16/2011 for the course MARKETING 301 taught by Professor ?? during the Spring '10 term at Thomas Edison State.
- Spring '10