MKT301WA1.doc - Choose a specific industry (e.g., grocery...

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Choose a specific industry (e.g., grocery retailing, the airline industry, etc.), and apply Porter's Five Forces Model to discuss that industry's competitive forces and their relative influence. Over the few decades the way we bank has dramatically changed as banks move from a "bricks and mortar" operation to a "virtual on-line operation". While most banks will probably never get rid of all their "brick and mortar" operations, there are some that have successfully started up with no storefronts and yet they are successful. Competitive Rivalry The banking industry is well established is fierce to maintain market share. In order to gain a higher market share in such a competitive environment is through differentiation. The problem for the banking industry is that when technologies first get developed they usually obtain a lion's share of the market, but this is usually very short lived as market competitor's very quickly catch up. In fact, when internet banking was introduced most people didn't change banks because they
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This note was uploaded on 10/16/2011 for the course MARKETING 301 taught by Professor ?? during the Spring '10 term at Thomas Edison State.

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MKT301WA1.doc - Choose a specific industry (e.g., grocery...

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