mkt301wa7 - Look through your local newspaper or any direct...

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Look through your local newspaper or any direct mail marketing pieces you can locate. Note prices for different types of products. Determine if any firms are using psychological pricing. Also determine if competing firms use the same pricing policies. Describe your findings. Psychological pricing is pricing that attempts to influence a customer's perception of price to make a product's price more attractive. Reference pricing is pricing a product at a moderate level and positioning it next to a more expensive model or brand. Bundle pricing is packaging together two or more complementary products and selling them for a single price. Multiple-unit pricing is packaging together two or more identical products and selling them for a single price. Everyday low prices are setting a low price for products on a consistent basis. Odd- even pricing is ending the price with certain numbers to influence buyers' perceptions of the price or product. Customary pricing is pricing on the basis of tradition. Prestige
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mkt301wa7 - Look through your local newspaper or any direct...

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