MKT 301 Step 7 - Financial Goals 1 Blue Mountain Spring...

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Financial Goals 1. Blue Mountain Spring Water will increase our customer base and expand our distribution by reaching beyond the borders of Pennsylvania. We plan to start selling our product in the states outside of our current distribution states. Our revenues over the past five years have provided us with a significant portion of the amount we need to expand our production facility to accomplish this task. As with any company we are always trying to improve our product and develop new product lines. Our research team currently is developing a new product line: flavored water with all natural ingredients. We are also developing a delivery service of our water. Our bottle design team has finished a 5 liter design that will be fitted to a water dispensing unit. These units will be rented to office buildings and houses for a very low cost per month. We will stop production on the 2 liter bottle. The machinery that was manufacturing the two liter will start producing the 5 liter bottles. 2. These two new product lines will increase our revenue by 15%.
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This note was uploaded on 10/16/2011 for the course MARKETING 301 taught by Professor ?? during the Spring '10 term at Thomas Edison State.

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MKT 301 Step 7 - Financial Goals 1 Blue Mountain Spring...

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