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nordstrom-creative-strategy-120390151329364-5

nordstrom-creative-strategy-120390151329364-5 -...

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Creative Strategy
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Situational Analysis Nordstrom provides the fairytale  shopping experience Treats customers like royalty Majestic, elegant settings Provides fashion for a princess Recent Federated Department Stores  acquisition of Marshall Field s = more  key high-fashion vendors leaving Field for Nordstrom
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Situational Analysis But loyal customers only shop  one to four times per year Inconvenient locations and busy customer  schedules De-malling of America phenomenon  taking customers away from regional  shopping centers – where Nordstrom is  located – in favor of more conveniently  located lifestyle centers  Stiff competition from other fashion  retailers (i.e., Macy s, Bloomingdales) 
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Objectives Business Objective Increase frequency of visits and leverage new  fashion lines Marketing Objective Appeal to the socialization needs of suburban 
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