nordstrom-creative-strategy-120390151329364-5

nordstrom-creative-strategy-120390151329364-5 -...

Info iconThis preview shows pages 1–5. Sign up to view the full content.

View Full Document Right Arrow Icon
Creative Strategy
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Situational Analysis Nordstrom provides the fairytale  shopping experience Treats customers like royalty Majestic, elegant settings Provides fashion for a princess Recent Federated Department Stores  acquisition of Marshall Field s = more  key high-fashion vendors leaving Field for Nordstrom
Background image of page 2
Situational Analysis But loyal customers only shop  one to four times per year Inconvenient locations and busy customer  schedules De-malling of America phenomenon  taking customers away from regional  shopping centers – where Nordstrom is  located – in favor of more conveniently  located lifestyle centers  Stiff competition from other fashion  retailers (i.e., Macy s, Bloomingdales) 
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Objectives Business Objective Increase frequency of visits and leverage new  fashion lines Marketing Objective Appeal to the socialization needs of suburban 
Background image of page 4
Image of page 5
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 10/16/2011 for the course MANAGEMENT Mang 339 taught by Professor Quiez during the Spring '10 term at CSU Fullerton.

Page1 / 18

nordstrom-creative-strategy-120390151329364-5 -...

This preview shows document pages 1 - 5. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online