Consumer Lifestyle Singapore - Consumer Lifestyles -...

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Unformatted text preview: Consumer Lifestyles - Singapore Euromonitor International April 2011 Consumer Lifestyles Singapore Euromonitor International Page i List of Contents and Tables Structure of the Report ........................................................................................................................................... 1 Consumer Trends .................................................................................................................................................... 1 Desire for Luxury ...................................................................................................................................................... 1 Hectic Lifestyles Drive Demand for Convenience ..................................................................................................... 2 Singaporeans Continue To Work Beyond Retirement ............................................................................................... 3 Singaporeans Strive To Have A Healthy Lifestyle..................................................................................................... 4 Parents Spend More To Prepare Children for A Competitive Education System ..................................................... 5 Consumer Segmentation ......................................................................................................................................... 6 Babies and Infants..................................................................................................................................................... 6 Kids ........................................................................................................................................................................... 7 Tweenagers ............................................................................................................................................................... 8 Teens ......................................................................................................................................................................... 9 Twenty-somethings ...................................................................................................................................................10 Thirty-somethings ....................................................................................................................................................10 Middle-aged Adults ..................................................................................................................................................11 Older Population .....................................................................................................................................................12 Table 1 Consumer Segmentation: 2006-2010................................................................................13 Table 2 Consumer Segmentation: 2011-2020................................................................................13Consumer Segmentation: 2011-2020....
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Consumer Lifestyle Singapore - Consumer Lifestyles -...

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