Chapter 7 Improving Decisions with Marketing Information

Chapter 7 Improving Decisions with Marketing Information -...

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Chapter 7: Improving Decisions with Marketing Information True-false Questions 1. The function of marketing research is to develop and analyze new information to help marketing managers make better decisions. | Ans: True | Easy | LO: 1 | Pg. 170 | Definition | 2. One of the important jobs of marketing researchers is to provide marketing managers with information that is changing. | Ans: True | Easy | LO: 1 | Pg. 170 | Definition | 3. Marketing research projects are conducted one-at-a-time, instead of routinely. | Ans: True | Easy | LO: 1 | Pg. 170 | Definition | 4. Marketing research focuses on changing information needs while an MIS focuses on recurring information needs. | Ans: True | Easy | LO: 1 | Pg. 170 | Definition | 5. A marketing information system (MIS) is an organized way of continually gathering, accessing, and analyzing information that marketing managers need to make ongoing decisions. | Ans: True | Easy | LO: 1 | Pg. 170 | Definition | 6. A marketing information system (MIS) is a large computer which allows consumers to determine the prices of food products at grocery stores in any geographic area. | Ans: False | Easy | LO: 1 | Pg. 170 | Definition | 7. It isn't necessary for marketing managers to be involved with marketing research specialists, since research requires statistical skills which managers usually don't have. | Ans: False | Easy | LO: 1 | Pg. 171-73 | Definition | 8. Marketing managers should be able to explain the kinds of problems they are facing and the kinds of marketing research information that will help them make decisions. | Ans: True | Easy | LO: 1 | Pg. 171-73 | Definition | 9. Since marketing managers have to be able to evaluate research results, they should be involved in the design of research projects--even though they may not be research specialists. | Ans: True | Easy | LO: 1 | Pg. 171-73 | Definition | 10. An intranet is useful for numeric data but not for text documents. | Ans: False | Easy | LO: 1 | Pg. 172-73 | Definition | Chapter: 7 Improving Decisions with Marketing Information 7 - 1
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11. An intranet is a system for linking computers within a company. | Ans: True | Easy | LO: 1 | Pg. 173 | Definition | 12. Only large firms have their own intranets. | Ans: False | Easy | LO: 1 | Pg. 173 | Definition | 13. An intranet works like the Internet but access is limited to a company's employees. | Ans: True | Easy | LO: 1 | Pg. 173 | Definition | 14. Access to information on an intranet is usually limited to a firm's own employees. | Ans: True | Easy | LO: 1 | Pg. 173 | Definition | 15. A decision support system (DSS) is a computer program that makes it easy for a marketing manager to get and use information as he or she is making decisions. | Ans: True | Easy | LO: 1 | Pg. 173 | Definition | 16. A search engine may make it easier for a marketing manager to get information from the Internet, but it would not be useful on an intranet. | Ans: False | Easy | LO: 1 | Pg. 173 | Definition | 17. A search engine is a computer program that helps find information.
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