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29 - Rhetorical Criticism The process of examining a text...

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Ethos: Credibility Effective Persuasion Pathos: Emotion Logos: Reasoning International Communication Association (1950s) Research based in quantitative methods Scientific, empirical research 1970’s to present Interpersonal communication, nonverbal behavior, family communications Power and Empowerment The field of communication is responsive to changing needs Individuals Society Quantitative research Independent variable Dependent variables Qualitative Research Textual anal Ethnography Historical research Critical research Triangulation-combing all forms of research
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Unformatted text preview: Rhetorical Criticism The process of examining a text to see how it works communicatively The Breadth of the Communication Field Intrapersonal- comm. with ourselves Interpersonal- comm. between people Group & Team Public Organizational Mass Personal & Social Media Intercultural Impersonal Interpersonal IT YOU THOU Additional Areas of Study Ethics Health Communication Journalism Performance Studies Religious Comm. Speech and hearing Unifying Themes in the Comm. Field Symbolic Activities Meaning Ethics Exercise...
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