This preview shows pages 1–2. Sign up to view the full content.
This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: 1. NBCs Red & Blue Networks 1926 (ABC-1943) Blue always weaker than Red Other companies thought it was unfair that NBC had two networks NBC sold blue network and it became American Broadcast Company (ABC) 2. CBS-1928 (William Paley) Colombia Broadcast 3. The Advantage of the network model Ability to reach everyone on the country Appealing to a company like P&G Rising consumer expectation of programs Economies of Scale- cheaper to advertise on one network than go market to market E. Government Regulation Regulatory systems that say who will and will not be able to broadcast 1. Radio Act of 1927 (FRC) 2. Communications Act of 1934 (FCC) Frequency and signal power assigned to networks Very selective and competitive 3. PICAN mandate We will allow you to broadcast, but you must serve the public interest How is that determined?...
View Full Document
- Fall '08