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Unformatted text preview: IS IT A MISSION OR A VISION? © Copyright 2008 by S.A. Romeo, MAOM The Strategy Expert [email protected] 9221 East Baseline Road Suite A109-109 Mesa, AZ 85209 Telephone: 602 692 9024 No part of this article may be reproduced, stored in a retrieval system or transmitted in any form or by any means, including electronic, mechanical, photocopying, recording or otherwise, without prior written permission of S. A. Romeo, MAOM. Brief text quotations may be used for educational purposes only. Is It a Mission or a Vision? 2 Copyright 2008. S.A. Romeo, MAOM. All Rights Reserved. Many leaders and managers of organizations often confuse the differences between mission statements and vision statements . Since these are the foundation (along with values) to a business or strategic plan, it is imperative that organizations not only know the difference, but actually use these tools to advance their organizations. MISSION STATEMENTS From an historical perspective, mission and vision statements have been around for a long time. They are nothing new to the world, just new to business. In fact, these, like many business tools used today, are carried over from the military and military industrial complex. Military commanders used to (and still do) send their troops on missions . As part of the preparation, the troops are told the purpose and objective of the maneuver that they are instructed to perform. This mission briefing keeps the troops focused on the short-term goals associated with the day-to-day activities they are performing. Those organizations supporting the troops with suppliers – military contractors such as Boeing or Motorola – are major stakeholders in the military industrial complex, and they realized the value of the mission statement and began adapting the military mission statement to their organizations. Over time, the rest of the business environment has observed the benefits of communicating the mission to the workforce and has adopted this tool as part of the regular business and strategic planning process. Mission statements began within organizations in a similar fashion to its use in the military -- it was a way for leadership to communicate to the troops, this is who we are and this is what we do to help them focus on the tasks at hand....
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This note was uploaded on 10/17/2011 for the course BUSI 3002 taught by Professor Marclyncheski during the Fall '11 term at Walden University.
- Fall '11