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CHAPTER 1: UNDERSTANDING BUSINESS COMMUNICATION IN TODAY’S WORKPLACE 1) OUTLINE Communicating in Today’s Global Business Environment Recognizing Effective Communication Understanding What Employers Expect From You Understanding the Communication Process Developing Your Business Communication Skills Committing to Ethical Communication Recognizing Ethical Choices Making Ethical Choices Adopting an Audience-Centered Approach Improving Your Intercultural Sensitivity Recognizing Cultural Differences Cultural Context Legal and Ethical Differences Social Customs Nonverbal Communication Overcoming Ethnocentrism and Stereotyping Writing for Intercultural and International Audiences Speaking with Intercultural and International Audiences Giving—and Responding to—Constructive Feedback Being Sensitive to Business Etiquette Using Communication Technology Effectively Keeping Technology in Perspective Using Tools Wisely Reconnecting with People Frequently 2) RÉSUMÉ Communicating in Today’s Global Business Environment Communication is the process of transferring information and meaning between senders and receivers using one or more written, oral, visual, or electronic channels. Internal communication refers to the exchange of ideas within an organization. External communication carries information into and out of the organization. Effective communication yields a number of important benefits for both you and your company: faster problem solving, stronger decision making, increased productivity, steadier work flow, strong business relationships, more compelling promotional messages, enhanced professional images and stronger brands,
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improved response from colleagues, employees, supervisors, investors, customers, and other important audiences. Recognizing Effective Communication Good ideas must be expressed clearly and persuasively. To develop effective messages, be sure to follow these steps: provide practical information, give facts rather than vague impressions, present information in a concise, efficient manner, clarify expectations and responsibilities, offer compelling, persuasive arguments and recommendations. Understanding What Employers Expect from You No matter what career field you select, your employer will expect you to be competent at a wide range of communication tasks. Employers expect you to be able to accomplish the following skills: organizing ideas and information logically and completely, expressing ideas and information coherently and persuasively, reading and listening to extract the intended meaning from other people’s messages, communicating effectively with people from diverse backgrounds and experiences, using communication technologies effectively and efficiently, following accepted standards of grammar, spelling, and other aspects of high-quality writing and speaking, communicating in a civilized manner that reflects contemporary expectations of business etiquette, adhering to applicable government regulations and guidelines, using your time productively.
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