improved response from colleagues, employees, supervisors, investors, customers, and
other important audiences.
Recognizing Effective Communication
Good ideas must be expressed clearly and persuasively.
To develop effective messages, be
sure to follow these steps:
provide practical information,
give facts rather than vague impressions,
present information in a concise, efficient manner,
clarify expectations and responsibilities,
offer compelling, persuasive arguments and recommendations.
Understanding What Employers Expect from You
No matter what career field you select, your employer will expect you to be competent at a
wide range of communication tasks.
Employers expect you to be able to accomplish the
organizing ideas and information logically and completely,
expressing ideas and information coherently and persuasively,
reading and listening to extract the intended meaning from other people’s messages,
communicating effectively with people from diverse backgrounds and experiences,
using communication technologies effectively and efficiently,
following accepted standards of grammar, spelling, and other aspects of high-quality
writing and speaking,
communicating in a civilized manner that reflects contemporary expectations of business
adhering to applicable government regulations and guidelines,