Ch 14 & 15 Outline

Ch 14 & 15 Outline - CHAPTER 14 15 WRITING AND...

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WRITING AND COMPLETING REPORTS AND PROPOSALS 1) OUTLINE Writing Reports and Proposals Adapting to Your Audience Composing Reports and Proposals Drafting Report Content Report Introduction Report Body Report Close Drafting Proposal Content Proposal Introduction Proposal Body Proposal Close Drafting Online Content Helping Readers Find Their Way Using Technology to Craft Reports and Proposals Illustrating Your Reports with Effective Visuals Choosing the Right Visual for the Job Tables Line Charts and Surface Charts Bar Charts and Pie Charts Data Visualization Flowcharts and Organization Charts Maps, Drawings, Diagrams, and Photographs Animation and Video Designing Effective Visuals Completing Reports and Proposals Revising Your Reports and Proposals Producing a Formal Report Prefatory Parts of a Formal Report Text of a Report Supplementary Parts of a Report Producing a Formal Proposal Prefatory Parts of a Formal Proposal Text of a Proposal Proofreading Your Reports and Proposals Distributing Your Reports and Proposals 2) RÉSUMÉ Writing Reports and Proposals This chapter builds on the writing techniques and ideas you learned in Chapter 4, addressing issues that are particularly important when preparing longer message formats. Adapting to your audience involves the following:
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adopting the “you” attitude, striking a balance between overly informal (which can be perceived as trivializing important issues) and overly formal (which can put too much distance between writer and reader). An informal tone may be used if you know your readers reasonably well and your report is likely to meet with their approval. To make your tone less formal, speak to readers in the first person and refer to yourself as I . To make your tone more formal: use the impersonal journalism style, emphasize objectivity, avoid personal opinions, build your argument on provable facts, eliminate all personal pronouns ( you and I ), avoid jokes, similes, and metaphors, try to minimize the use of colourful adjectives or adverbs. Taking into account that communicating with people in other cultures often calls for more formality in reports. When communicating with people in other cultures, the report often calls for more formality. Be sure to respect cultural preferences and to reduce the risk of miscommunication. When composing reports and proposals, do the following: select the best words, create the most effective sentences, develop coherent paragraphs. As with other forms of written business communication, reports and proposals have three main sections: introduction (or opening), body, conclusion. An effective introduction: puts the report or proposal in context by tying it to a problem or assignment, introduces the subject or purpose of the report or proposal and indicates why the subject is important. previews the main ideas and the order in which they’ll be covered,
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Ch 14 & 15 Outline - CHAPTER 14 15 WRITING AND...

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