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Unformatted text preview: Chapter 3 - Communicating in a World of Diversity Intercultural Communication Is the process of sending and receiving messages between people whose cultural backgrounds could lead them to interpret verbal and non-verbal signs differently. The Opportunities in a Global Marketplace Every year, U.S. companies exports hundreds of billions of dollars’ worth of materials and merchandise, along with billions more in personal and professional services. Advantages of a Diverse Workforce • Broader range of views and ideas • Better understanding of diverse, fragmented markets • Broader pool of talent from which to recruit The Challenges of Intercultural Communication A company’s cultural diversity affects how its business messages are conceived, composed, delivered, received, and interpreted....
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- Spring '11
- Intercultural Communication, Diversity Intercultural Communication, Successful CrossCultural Communication, Ideally our ethnocentrism