Graphics - UsingGraphicsto Communicate...

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     Using Graphics to  Communicate
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The Right Visual for the Job Detailed, exact values Trends over time Frequencies or distributions Comparison of items Comparison of parts Correlations Geographic relationships Processes or procedures Tables Line or Bar Charts Pie or Area Charts Bar Charts Pie Charts Line or Dot Charts Maps Flowcharts
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Choose the Graphic Growth in magazine subscriptions over 4 years by  state The number of new portfolios opened by investors in  5 age categories over the past 4 quarters Data showing the total number of calls to an ethics  hotline over the past 4 years and showing the types  of calls (financial fraud, employment discrimination,  etc.) Figures showing the number of MBAs hired by Addy  Industries over the past 5 years Predicted senior citizen population by state by 2010 Showing percentage of warranty claims for a  company’s three product lines during 3 rd  quarter  2004.
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Who Should Marketing Target for  Car Leasing Ads Age #Owners #Leasers 18-24 1830 795 25-29 1812 1483 30-34
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Graphics - UsingGraphicsto Communicate...

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