samplesbadnews

samplesbadnews - Indirectness in Bad News Messages Chapter...

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Indirectness in Bad News Messages Chapter 7
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Your Aim Convey the message Gain acceptance Maintain goodwill Promote a good corporate image Minimize future correspondence
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Inductive Outline Present a neutral idea that leads to the reasons Present facts, analysis, and reasons State bad news positively Close with an idea that shifts emphasis away from bad news Buffer Reasons + bad news Positive close
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Techniques for First Paragraph Begins neutral Avoids wordy irrelevant phrases Doesn’t tip off the bad news Avoids building false hopes “You are to be commended for your commitment to create an endowment for the Kirkland Homeless Shelter. This much-needed project will aid the hundreds of homeless and increase the community's awareness of the needs of this sector of our population.”
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Techniques for Reasons and Explanation Section Provides a smooth transition Bad news is preceded by one or more reasons that are logical to the reader Avoids using “company policy” as the reason Shows reader benefit and/or consideration “The success of this project depends on a good project director. The organizational, leadership, and public relations activities you described demand an individual with upper-level managerial experience. During the last year, Nemitz has decentralized its organization, reducing the number of upper-level managers to the minimal level needed. …”
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Techniques for Bad-News Avoids unnecessary use of negative words Places negative news in buried position States the bad news once; avoid restating or returning to it Emphasizes any positive aspect Follows bad news with a counterproposal “… Although our current personnel shortage prevents us from lending you an executive, we do want to support your worthy project.”
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Techniques for Closing Conveys an empathetic tone Avoids returning to the bad news Avoids trite, worn-out statements that seem shallow and superficial Ends with a positive, forward-looking idea Adds unity to the message “Amy Murray in our senior executive corps directed a similar short- term project, Homes for Humanity. She organized the campaign, solicited area coordinators, and managed publicity. If you can benefit from her services, call her at 555- 8700, extension 791.”
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This note was uploaded on 10/17/2011 for the course ENG 310 taught by Professor Dr.rachal during the Spring '11 term at Nicholls State.

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samplesbadnews - Indirectness in Bad News Messages Chapter...

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