samplesPersuasiveMessages

samplesPersuasiveMessages - Indirectness in Persuasive...

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Indirectness in Persuasive Messages Chapter 8
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Use an Indirect Approach Get the attention of disinterested readers Persuade. Emotional appeals—feelings Rational appeals—facts and logic Character appeals—build trust in the company/writer Make the request clearly, thoroughly, and positively
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Dear Mr. Hansford: I don’t understand why you can’t open the library on Saturdays. Considering the amount that students must pay to attend this college, it seems ludicrous that our fees don’t include library rights on the weekends. In order to obtain a decent degree, students need this valuable access. I’m sure some of your librarians could use the extra income. You people are certainly capable of figuring out a schedule that would keep your doors open and keep your librarians happy too. I’m considering taking this story to the campus newspaper--the public has a right to know how the students on this campus are being treated. By the way, everybody I know agrees. So maybe a newspaper reporter can find
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samplesPersuasiveMessages - Indirectness in Persuasive...

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