32 TestBank Ch02

32 TestBank Ch02 - Test Bank Chapter 2 181 Chapter 2Test...

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Test Bank – Chapter 2 181 Chapter 2—Test Bank Creating Business Messages DIFFICULTY (DIF) TYPE OTHER CODES 5 – Most difficult App – Application question ANS – Answer 3 – Average difficulty Con – Conceptual question REF – Page Reference 1 – Least difficult Def – Definition TOP – Chapter Topic NOT – Note (Feedback/ explanation) *Question used in Web chapter review Multiple Choice *1. When you prepare a business message or oral presentation, you should be certain that your writing is audience-oriented, purposeful, and a. economical. b. creative. c. lengthy. d. formal. ANS: a REF: p. 33 TYPE: Con DIF: 3 TOP: The Basics of Business Writing NOT: Business writers must strive to present ideas clearly but concisely. This type of writing is economical. The formality and creativity of the writing will vary based on the audience and the purpose of the message. 2. When preparing a business message, you should make your writing audience- oriented. Audience-oriented means you should a. write to solve a problem or convey information. b. identify a definite purpose to fulfill in the message. c. present ideas clearly but concisely. d. concentrate on looking at the problem from the receiver’s perspective. ANS: d REF: p. 33 TYPE: Def DIF: 1 TOP: The Basics of Business Writing NOT: Business messages are audience-oriented when the writer concentrates on the reader’s perspective. Of course, the other skills listed are also important qualities of your business writing, but they do not represent audience orientation.
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182 Chapter 2 – Test Bank 3. Business writing should be purposeful. In this context, purposeful can best be defined as a. presenting ideas clearly and concisely. b. concentrating on the receiver’s perspective instead of your own. c. solving problems and conveying information. d. No answer choice is correct. ANS: c REF: p. 33 TYPE: Def DIF: 1 TOP: The Basics of Business Writing NOT: Business writing should be clear, concise, and written from the receiver’s perspective; but “purposeful” identifies the reason for the writing, which is to solve a problem or convey information. 4. Business writing should be economical . In this context, economical can best be defined as a. presenting ideas clearly and concisely. b. concentrating on the receiver’s perspective instead of your own. c. solving problems and conveying information. d. selecting the least expensive channel to convey the information. ANS: a REF: p. 33 TYPE: Def DIF: 1 TOP: The Basics of Business Writing NOT: Business writing should solve a problem, use the appropriate channel, and be written from the receiver’s perspective; but “economical” identifies the qualities of conciseness and clarity. The appropriate channel may not be the least expensive. 5. Which of the following statements about business writing is accurate?
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This note was uploaded on 10/17/2011 for the course ENG 310 taught by Professor Dr.rachal during the Spring '11 term at Nicholls State.

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32 TestBank Ch02 - Test Bank Chapter 2 181 Chapter 2Test...

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